Professional Certificate In Digital Marketing

Professional Certificate In Digital Marketing

  • 20 weeks
  • 80 hours

Become a Digital Marketing proficient with the help of the specialized certificate, offered by Handson School of Data Science, Management and technology. Get a complete understanding of the digital marketing arena by exploring areas like SEO, Social Media, PPC, Web Analytics, and Marketing Analytics,Marketing Aotomation,CMS Software.

Course Overview

Digital marketing is the act of promoting and selling products and services by leveraging online marketing tactics such as search marketing, and email marketing, website promotion etc.

But in many ways, digital marketing is no different than traditional marketing. In both, smart organizations seek to develop mutually beneficial relationships with prospects, leads, and customers.

Hands-On Digital Marketing online training will help you to gain expertise in various digital Media aspects like Keyword Planning, SEO, Social Media Marketing, Search Engine Marketing, Email Marketing, Affiliate Marketing and Google Analytics.


This Professional Certificate from Handson is best suited for Professionals, Marketers and Job seekers. This course enhances the creativity level of a person on the digital platform. As Digital Marketing is more effective and important than Traditional Marketing. This Program helps to capture the World-wide Network just being at our comfort zone. There are various roles of a Digital Marketer such as Content Marketing Specialist, Digital Marketing Executive, Digital Marketing Copywriter, SEM Specialist, Inbound Marketing Manager, Marketing Automation Coordinator, Social Media Manager, SEO Manager.

What You'll Learn
  • Besics of Degital Marketing

  • Social Media optimization

  • Blogging

  • Word press

  • Marketing Automation

  • Content Marketing

  • What is digital marketing?
  • How is it different from traditional marketing?
  • ROI between Digital and traditional marketing
  • Discussion on Ecommerce
  • Discussion on new trends and current scenario of the world
  • Digital marketing a boon or a Bane
  • How can digital marketing be a tool of success for companies?
  • Case Study
  • What is Web designing
  • Introduction to Web Designing Basics
  • What are the different ways to design a website
  • What is a CMS
  • What are the different CMS to design your website
  • Hands-On exercise
  • What is Effective Website Colour Scheme
  • What is Website Navigation?
  • What is Call to Action?
  • What is a Landing Page of a Website?
  • What is Short Loading Times for a Website?
  • Clean, SEO-Friendly Code?
  • What is Website Compatibility?
  • What is Customer Testimonials & Why its Important?
  • What is a responsive website?
  • What is Original Content and Why its Important?
  • What is WordPress?
  • How to design a website in WordPress?
  • What are the plugins you should use?
  • Why WordPress websites are good?
  • Case study
  • What is Wix?
  • How to design a website in Wix?
  • What are the apps you should use in Wix?
  • Why Wix websites are good?
  • How to create your own blog ebsite?
  • What is best for blogging website WordPress or Blogger or Wix?
  • Hands-On exercise
  • What is Content Marketing?
  • How to do content marketing?
  • What are the tools to use in Content Marketing?
  • How to design a content marketing Strategy?
  • What is Content Edit?
  • What is the Content Marketing Rules?
  • Technical Content Creation
  • Copywriting Content Creation
  • Ad Copywriting
  • Web Copywriting
  • Email Writing
  • Blogs Writing
  • Web Content Writing
  • Article Writing
  • Research Writing
  • Report Writing
  • Article Writing
  • Creative Writing
  • Guest Post Creation
  • What is Content Marketing?
  • How to do content marketing?
  • What are the tools to use in Content Marketing?
  • How to design a content marketing Strategy?
  • What is Content Edit?
  • What is the Content Marketing Rules?
  • What is Content Strategy?
  • What is competitive content analysis?
  • How to do a Content Strategy?
  • What is SEO?
  • Why SEO is Important?
  • How SEO plays a role in website business?
  • What is Keyword research?
  • What are the different types of keywords?
  • How to do keyword research?
  • Why Keywords are important for your website or online business?
  • What are the tools to use for Keyword research?
  • Case study
  • What is On Page SEO?
  • Why On Page SEO is required?
  • How to Implement On Page SEO in your website?
  • How to Rank your website on SERP with the help of On page SEO?
  • Case study
  • What is Off Page SEO?
  • What are the different Methods of Off Page SEO?
  • Working with off-page SEO
  • How to increase the Domain Authority with Off Page SEO?
  • Case study
  • What is Local SEO?
  • Why we need Local SEO?
  • How to implement Local SEO?
  • How Local SEO helps to grow your business?
  • What is Black Hat SEO?
  • What is Grey Hat SEO?
  • What is the difference between the two?
  • How to implement these types of SEO to improve my website ranking?
  • Introduction to social Media Marketing
  • Advanced Facebook Marketing
  • Twitter marketing
  • LinkedIn Marketing
  • Instagram Marketing
  • Google plus marketing
  • Social Media Analytical Tools
  • Hands-On exercise
  • Learn all different types of Google Algorithms and understand their use
  • Google adwords
  • Google Analytics
  • Reputation management
  • Hands-On exercise
Admission Process

Please call to admission counselor for course fees, registration fees, EMI fecilities,registration form and other formalities. Contact to admission counselor


Who Can Join?

Any graduate with knowledge of basic computing.


1. Personal computer/laptop with webcam and microphone

2. Stable internet connections

Payment Details

Bank Details:
Account Number: 19700200000420
IFSC Code: BARB0SALTLA (5th letter is numeric zero)
UPI Payment: 9432257052@okbizaxis

  • Live Instructor-Led Course
  • Project and Case Studies
  • Certificate of completion
  • Learn from Experts
  • Placement Assistance
  • Assistance for Global Certification